REBELLE GROWS BY 15%
Back to newsAfter the repositioning and rebranding of 2021, Rebelle - brand in house of Abl Group - closed the SS24 sales campaign with an increase of 15%.
The rebound, as the Venetian company points out, is mainly due to the strategy of launching the first pre-collection of the brand, a capsule created in collaboration with POLI.design and, as pointed out by the CEO of Abl Group, Alessio Bernardi, to «an integrated omnichannel marketing strategy and sale, which has vision and moves without flattening to market situations not very favorable quotas».
A positive trend that two years after its launch led the brand to total revenues of EUR 4.3 million, with a +35% on 2022, with the goal of reaching EUR 5 million in 2024.